For our 9/24 issue, Toledo City Paper was scented with Goji Berry, a light, fruity scent reminiscent of a martini. The actual goji berry is known for its use in alternative medicines, to treat conditions from diabetes to high blood pressure to eye problems—but no promises.
The Goji Berry scent was developed by SensoryMax, a division of Toledo-based marketing firm Madison Avenue Marketing Group. If you've come to this page, it means you've gotten a whiff of scent marketing, a method that many companies—from banks to car dealerships—use to promote their brand, in order to set them apart.
This week's issue was a test. What do you think? Let us know in the comment box below.
For our 9/24 issue, Toledo City Paper was scented with Goji Berry, a light, fruity scent reminiscent of a martini. The actual goji berry is known for its use in alternative medicines, to treat conditions from diabetes to high blood pressure to eye problems—but no promises.
The Goji Berry scent was developed by SensoryMax, a division of Toledo-based marketing firm Madison Avenue Marketing Group. If you've come to this page, it means you've gotten a whiff of scent marketing, a method that many companies—from banks to car dealerships—use to promote their brand, in order to set them apart.
This week's issue was a test. What do you think? Let us know in the comment box below.
