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“It’s here. Walk outside, smell the fresh cut grass in late July, early August. You know it’s time for football.”
There’s a new coach in Bowling Green, as the BGSU Falcons football team gears up for the 2025-2026 season. The new head honcho is Eddie George, Heisman Trophy winning Ohio State running back, NFL Rookie of the Year, and four-time Pro Bowl selection.
Fresh off a four-year stint rebuilding Tennessee State University’s storied but struggling Division 1-AA football program into a playoff participant, Coach George has made the jump to Division I-A college football (also known as the FBS) and is raring to take the reins at BGSU.

His coaching philosophy is expressed in an acronym – drawn from Coach George’s life experiences as a student and athlete – that will be the mantra for him and his team — GUTS. As he explained in Detroit:
“G is for Gumption – to have the initiative, courage, one to step out there, to pursue;.
U is for Understanding – to acquire the knowledge, the wisdom it’s gonna take for you to get there;
T is for Tenacity – you have to have a tenacious spirit to acquire that goal, to overcome, to look at that adversity as an opportunity to grow, to learn;
Sacrifice – I had to sacrifice so much, my parents had to sacrifice so much to get there.”
The message is clear: as long as his players and staff are putting in the work, doing the right things, and carrying themselves with maturity off the field, on-field success will come.

But the challenges are not only on the football field. The specter looming over Coach George, his team and conference, and all of college football is the ripples from college athletes’ still unfolding right to profit off their Name, Image and Likeness (NIL), as well as their freedom to transfer schools without losing their ability to play for their new school the next years (commonly referred to the transfer portal). For his part, as a former player, George supports NIL compensation: “Yes, I do believe in NIL. I think there is a place for it.” But, he was clear that BGSU football players would very much remain student athletes under his tutelage. “Education still matters, Getting a degree, that’s where it matters…How are they being set up for long term success? You can’t just throw money at them and that’s going to be it.”
He concluded the thought by saying that “again, discipline matters, education matters, fighting through adversity and having answers to go through that matters. That’s why we play the game. That’s the life lessons to the game.” As a college graduate, an MBA, and an owner of a nine-year NFL career, to boot. Coach George has all the tools to give BGSU fans many reasons to cheer for years to come.
