Sibling duo makes a fashionable statement about their hometown

   Steve Streicher believes that saving a struggling community means making sacrifices — and he intends to promote this theory by example.
   Because of the tough economic times and the dire job market, Streicher and his sister, Sarah, started ToledoLand apparel company, which aims to bring unity, aid and hope to the city they love.
   Although the two owners work to make the company profitable, they do not draw the profit themselves. Instead, profits from the clothing line is donated to local charities.
   While Streicher just finished earning his Masters degree and currently works for his family’s Toledo paving business, co-owner Sarah resides in Oakland, CA.
“We have always been pretty big supporters of Toledo, even though travel and work have taken us to different places at different times,” Streicher said. “We wanted a way to always be able to support the city and the area — even from far away.” Being an extremely Internet-oriented business, ToledoLand attempts to draw potential customers to their website through articles featuring Toledo artists, musicians and other successful individuals.
   “Hopefully we can generate diverse interest for the site,” Streicher said.
With these articles and contributions to local charities, the Streichers want to encourage hope in our community.
   “Even though times are rough, Toledo still has the capacity to produce people that do exceptional things. I think it is very important that (Toledo) stuff is promoted,” Streicher said.
   The ToledoLand site also allows fans to express their creativity. Anyone can submit a t-shirt design online. If that design is chosen, the creator is entitled to $2 per shirt sold.
For more information, visit www.ToledoLandApparel.com.